Better Nutritionals’ CEO & Founder up for Entrepreneur of the Year as company expands into Norco

NORCO, Calif., — Ernst & Young LLP (EY US) announced that CEO & Founder of Better Nutritionals, Sharon Hoffman, was named an Entrepreneur Of The Year® 2021 Greater Los Angeles Award finalist. Now in its 35th year, the Entrepreneur Of The Year program honors unstoppable business leaders whose ambition, ingenuity and courage in the face of adversity help catapult us from the now to next and beyond.

Sharon was selected as a finalist by a panel of independent judges for his unstoppable drive and success, building Better Nutritionals into the largest starchless gummy manufacturer globally. Entrepreneur Of The Year is one of the preeminent competitive award programs for entrepreneurs and leaders of high-growth companies. The nominees are evaluated based on six criteria: entrepreneurial leadership; talent management; degree of difficulty; financial performance; societal impact and building a values-based company; and originality, innovation and future plans. Since its launch, the program has expanded to recognize business leaders in more than 145 cities in over 60 countries around the world.


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Sharon embodies Better Nutritionals’ brand promise of “Always Be Better,” as he continuously strives for improvement and is always on the path to setting and reaching the next great milestone. Sharon’s tireless dedication and boundless creative vision led to him identifying the need for a superior, world class contract manufacturing facility for supplements, founding Better Nutritionals as a result, and growing it to breathtaking heights of success. He spearheaded the construction of 18,500 sqft pharmaceutical-grade manufacturing facility in 2017. Since then, the business has grown from 7 employees to 700+, added 420,000 sqft, and revenue has increased by 25,000%.

Since spearheading the construction of 18,500 sqft. pharmaceutical-grade Better Nutritionals manufacturing facility in Norco, Better Nutritionals CEO & Founder, Sharon Hoffman, has seen the company grow from just seven employees to 700+, with revenue increasing by 25,000%. Better Nutritionals photo

Perhaps most notably, Sharon has built the company on the foundational value of caring for its community, including each and every employee, partner and end customer. Better Nutritionals sets the industry standards in customer-centricity, quality, safety, and innovation on a global level, with Sharon at the helm, based on his belief that there are no bad teams, only bad leaders. As such, he has built a diverse and lean leadership team, bound by the shared mission of making the highest quality products with integrity for better, accessible human health.

“I am deeply honored to be recognized as a finalist for one of the most prestigious awards in business, “says Sharon, “I also see this as a tribute for all of Better Nutritionals. I learned early on that there’s only one way to ensure that everything we create reflects our values and meets our high standards, and that is a group of people wholeheartedly dedicated to creating exceptionally great, enduring products with intent. This is just the start of the accomplishments that we will be able to achieve together and the best is yet to be.”

Award winners will be announced during a special virtual celebration on July 29 and will become lifetime members of an esteemed community of Entrepreneur Of The Year alumni from around the world.  Regional award winners are eligible for consideration for the Entrepreneur Of The Year National Awards, to be announced in November at the Strategic Growth Forum®, one of the nation’s most prestigious gatherings of high-growth, market-leading companies. The Entrepreneur Of The Year National Overall Award winner will then move on to compete for the EY World Entrepreneur Of The Year™ Award in June 2022.

A birds eye view of Better Nutritionals shows the full size of the company’s Norco manufacturing facility. Better Nutritionals photo

Founded and produced by Ernst & Young LLP, the Entrepreneur Of The Year Awards are nationally sponsored by SAP America and the Kauffman Foundation.

In Greater Los Angeles, sponsors also include Marsh & Tangram, Avitas Wealth Management, Cresa, Donnelly Financial Solutions and Olmstead Williams Communications 

About Entrepreneur Of The Year®Entrepreneur Of The Year® is the world’s most prestigious business awards program for unstoppable entrepreneurs. These visionary leaders deliver innovation, growth and prosperity that transform our world. The program engages entrepreneurs with insights and experiences that foster growth. It connects them with their peers to strengthen entrepreneurship around the world. Entrepreneur Of The Year is the first and only truly global awards program of its kind. It celebrates entrepreneurs through regional and national awards programs in more than 145 cities in over 60 countries. National Overall winners go on to compete for the EY World Entrepreneur Of The Year™ title.

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Submitted by: Better Nutritionals

Contact the editor: [email protected]

Trevor Montgomery, 50, moved in 2017 to the Intermountain area of Shasta County from Riverside County and runs Riverside County News Source (RCNS) and Shasta County News Source (SCNS).

Additionally, he writes or has written for several other news organizations; including Riverside County-based newspapers Valley News, Valley Chronicle, Anza Valley Outlook, and Hemet & San Jacinto Chronicle; the Bonsall/Fallbrook Village News in San Diego County; and Mountain Echo in Shasta County. He is also a regular contributor to Thin Blue Line TV and Law Enforcement News Network and has had his stories featured on news stations throughout the Southern California and North State regions.

Trevor spent 10 years in the U.S. Army as an Orthopedic Specialist before joining the Riverside County Sheriff’s Department in 1998. He was medically retired after losing his leg, breaking his back, and suffering both spinal cord and brain injuries in an off-duty accident. (Click here to see segment of Discovery Channel documentary of Trevor’s accident.)

During his time with the sheriff’s department, Trevor worked at several different stations; including Robert Presley Detention Center, Southwest Station in Temecula, Hemet/Valle Vista Station, Ben Clark Public Safety Training Center, and Lake Elsinore Station; along with other locations.

Trevor’s assignments included Corrections, Patrol, DUI Enforcement, Boat and Personal Water-Craft based Lake Patrol, Off-Road Vehicle Enforcement, Problem Oriented Policing Team, and Personnel/Background Investigations. He finished his career while working as a Sex Crimes and Child Abuse Investigator and was a court-designated expert in child abuse and child sex-related crimes.

Trevor has been married for more than 30 years and was a foster parent to more than 60 children over 13 years. He is now an adoptive parent and his “fluid family” includes 13 children and 18 grandchildren.